During the inaugural Riyadh Fashion Week, ARLab collaborated with Snapchat and the Ministry of Culture, along with the Saudi Fashion Commission, to unveil "TASAWAR," an avant-garde augmented reality (AR) exhibition held at the King Abdullah Financial District in Riyadh from October 21 to 24. TASAWAR, which translates to “imagine” in Arabic, invited fashion enthusiasts, industry professionals, and the general public to explore the confluence of fashion and cutting-edge AR technology.

This groundbreaking exhibition showcased collections from five esteemed Saudi designers—Hekayat, Hindamme, ArAm, Abadia, and KAF by KAF—through an array of immersive AR experiences. ARLab's innovative AR solutions transformed the fashion showcases into interactive, digital landscapes. Attendees experienced virtual runways, and digital dress try-ons, and engaged with headpiece selfie lenses crafted specifically for the event, all powered through Snapchat’s sophisticated AR platforms.