Inspired by Van Cleef & Arpels’ latest Ramadan campaign, ARLab created an immersive Snapchat Lens to reveal the Perlée Universe. Through an enchanting portal, users entered a world of color and whimsy reflecting Arthur Hoffner’s playful artistry. This AR experience provided an engaging way to explore the Perlée collection, connecting audiences to the brand through an innovative and culturally relevant digital journey.